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Creative Branding + Communications

 

Creative Branding + Communications

We approach branding and communications as if we’re your very own in-house team:

• Marketing & Communications Strategy
• Event Planning & Execution
• Media Relations
• Website Strategy
• Social Media Strategy & Execution
• Sponsorship & Brand Partnership Strategy
• Content Creation
• Photo shoot planning, styling and execution
• Graphic Design

 
 
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Feature 1

Logo Brand Bundle

Get a flying start with an amazing new brand to attract the right customers from the word ‘go’!

Launch your business branding with a powerful, professional and distinctive logo ready for print and online purposes, plus all the essential business stationery you need to start communicating with customers.

Our creative experts will help you to apply the elements of your brand across all your client touchpoints, including websites, advertising and sales material. Your new logo will serve as the cornerstone of a high-impact brand identity that indicates your business is established, stable and successful.

Defining your brand promise

We will work with you to explore the essence of your brand and what it’s all about, who your target audience is, what your core message is, and what sets you apart from your competition. This enables us to collectively develop a very refined and polished design brief so that the designer can create fantastic logo concepts that are right on the mark from the outset.

Our graphic designers specialise in logo design and rebranding with a proven track record. This means you will receive much higher quality design with less time and effort wasted.

Logo Design

  • 3 original full colour logo concepts
  • Up to 3 revisions*
  • Black and White Logo – optimal for newspaper advertising
  • Logo files for print and web
  • All final artwork files supplied by email

*A revision includes one or more changes to a logo concept based on your feedback. In the unlikely event that more than 3 sets of revisions are requested we will be happy to assist but additional charges will apply.

Business Stationery

  • Business Card Designed
  • Letterhead Design – Electronic & PDF
  • Email Signature
  • Facebook Fan Page

Cost $2,200 (ex gst)

 

 

 
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Feature 2

Build Your Brand Workshop

Building your brand for future growth

Ideal for small businesses, this 1/2 day (4 hrs) brand building workshop will explore the essence of your brand and what it’s all about, who your target audience is, what your core message is, and what sets you apart from your competition.

The workshop is intended to position your brand by creating a framework for deciding what to do, and to align all future branding and communications. To do this we will focus on the following three key areas:

1. Branding

Branding is the process of determining your competitive advantages, developing a strategy around those advantages then communicating it clearly and consistently until it is remembered.

Key Outputs

  • Defining your target markets.
  • Understanding key customer insights and their buying needs.
  • SWOT Analysis – Understanding the strengths and weaknesses of your business, and the market in general and impacts.

2. Brand Positioning

Brand Positioning is identifying where your brand is placed within its marketplace and its relationship to alternative brands. Positioning addresses differentiating brand attributes, user benefits and target segments.

Key Outputs

  • Brand Gap Analysis – To evaluate where your brand is now and how you want it to be perceived in the future.
  • Brand Characteristics – How your brand will be delivered through its features and benefits.
  • Competitive Analysis – How do your top two competitors brands differ in terms of expressing their features and benefits.

3. Brand Blue Print

Your Brand Blue Print describes how your business will be remembered in the minds of their target audience. It serves as an internal document, which guides your marketing communications strategies and tactics.

Key Outputs

  • Development of umbrella messaging – To represent the high level ideas you want to convey to everyone in your target markets. It is directional messaging that represents the spirit of what we want to communicate.
  • Unique Selling Proposition (USP) – To give consumers a compelling reason to buy your products and give you that sustainable competitor advantage for a long time to come.
  • Brand Style Guide – To develop your ‘tone of voice’ which all written material should adhere to in order to maintain a consistent style and message.

The workshop notes are used to create a brand and communication strategy document outlining the key outputs listed above.

Cost

$2,600 (ex gst) for one marketing consultant to run the workshop.
Suitable for start-ups and micro businesses.

$3,600 (ex gst) for two marketing consultants to run the workshop.
Suitable for small and medium sized businesses with more than 3 attendees.

Your Brand Blue Print is a living document for aligning your brand and communication initiatives. It will serve as a template and benchmark for you to work from as we define your marketing objectives and strategies for the year ahead.

Your brand and communication strategy should be used to inform the development of your brand identity and all expressions of your business brand which include your website, signage, brochures, advertising, email newsletters, etc.

Need help designing your brand?

Launch or refresh your brand with a professional and distinctive logo, plus all the right business stationary you need to start communicating with customers with our Logo Brand Bundle package.

 
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Feature 3

Email Template Design

Our custom designed email templates fully integrate with popular email platforms such as MailChimp.

What is MailChimp?

MailChimp is an email marketing tool that helps you manage your mailing lists, design bullet-proof emails, and track the results of your email campaigns. We love using MailChimp for our customers because it offers so many benefits:

  • It is absolutely FREE to send to 2,000 subscribers each month
  • MailChimp works on desktop browsers, tablets, and mobile devices.
  • You can manage your lists, add new subscribers, send campaigns, and view your reports easily.
  • Create and schedule automated messages to welcome new subscribers, follow up on purchases, nurture leads, and more.
  • Track trends and monitor list growth, see the impact your campaigns have on social networks, measure you ROI, and more.

Our newsletter design prices start from $650 + gst which includes fully integrating the design within a popular email campaign service provider such as MailChimp. So you’re all ready to go!

Complement your email template design with our newsletter writing services

With any newsletter you send out, you want your subscribers to take some form of action, whether it be to buy now, learn more or get in contact with your dircetly. Why not give them informative articles to read or provide great content that motivates your readers to take action with our newsletter writing services.


Get In Touch

To discuss you about Media Productions/Consultation/Education//Marketing needs and to obtain a quote, call us on:

03 8589 4361 or 0402 169 718

Or you can complete an enquiry form and we’ll be in touch with your quote.



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